Epidemia del brainrot: impacto del consumo masivo de contenido digital breve en la salud cognitiva y mental

Brainrot epidemic: impact of mass consumption of brief digital content on cognitive and mental health

Autores/as

  • Johanna Melina Roldán Morales Universidad Católica de Cuenca
  • Marcia Yolanda Cobos Alvarracin Universidad Católica de Cuenca
  • Nancy Gabriela Ortiz Davalos Universidad Católica de Cuenca
  • Fanny Cecilia Rodríguez Quezada Universidad Católica de Cuenca
  • Gloria Cecilia Durazno Montesdeoca Universidad Católica de Cuenca

DOI:

https://doi.org/10.56712/latam.v7i2.5559

Palabras clave:

brainrot, salud menta, tecnología de la información, comportamiento del usuario

Resumen

El consumo masivo de contenido digital breve genera preocupación por su impacto en la salud cognitiva y mental de adolescentes y jóvenes adultos, afectando la función cerebral, la atención, la memoria y la autorregulación emocional. La revisión de estudios recientes evidencia que el uso intensivo de redes sociales y plataformas digitales se asocia con adicción, sobrecarga cognitiva, fatiga mental, ansiedad, depresión y disminución del bienestar psicológico. Factores como la comparación social, la exposición a contenido negativo y la búsqueda de popularidad amplifican estos efectos, contribuyendo al fenómeno denominado BrainRot. Intervenciones como ejercicio físico, educación digital, limitar el tiempo frente a la pantalla y seleccionar contenido de manera consciente muestran eficacia para reducir impactos negativos y fortalecer la resiliencia. Estos hallazgos destacan la necesidad de estrategias preventivas y un consumo equilibrado de medios, promoviendo un uso responsable de la tecnología que proteja la salud mental y cognitiva de los jóvenes.

Descargas

Los datos de descargas todavía no están disponibles.

Biografía del autor/a

Johanna Melina Roldán Morales, Universidad Católica de Cuenca

Marcia Yolanda Cobos Alvarracin, Universidad Católica de Cuenca

Nancy Gabriela Ortiz Davalos, Universidad Católica de Cuenca

Fanny Cecilia Rodríguez Quezada, Universidad Católica de Cuenca

Gloria Cecilia Durazno Montesdeoca, Universidad Católica de Cuenca

Citas

Abdo, C. H. N., & Pêgo-Fernandes, P. M. (2025). Hostages to social networks and mental health. São Paulo Medical Journal, 143(2), e20251432. https://pubmed.ncbi.nlm.nih.gov/40172448/

Aribowo, P., & Bagaskara, M. (2025). Dampak penggunaan media sosial “Brain Rot” terhadap kesehatan mental remaja. Jurnal Sosial Teknologi, 5(3), 350–357. http://sostech.greenvest.co.id/index.php/sostech/article/view/32020

Bahnweg, E., & Omar, H. (2023). Effects of TikTok on adolescent mental health and wellbeing. Dynamics of Human Health, 10(1), 1–7. https://www.journalofhealth.co.nz/wp-content/uploads/2023/04/DHH_TikTok_Hatim.pdf

Batmaz, H., Çelik, E., & Yıldırım, M. (2025). Development and validity of the Brain Rot Scale (BRS-8). Journal of Current Education Studies, 3(5), 58–80. https://ojces.com/index.php/pub/article/view/65

Chen, J., Wang, X., Huang, S., Lu, J., & Zheng, H. (2025). Similarities and differences between internet addiction and nicotine dependence: Motivation network. Computers in Human Behavior, 162, 108480. https://www.sciencedirect.com/science/article/pii/S0747563224003480

Childers, C., & Boatwright, B. (2021). Do digital natives recognize digital influence? Generational differences and understanding of social media influencers. Journal of Current Issues & Research in Advertising, 42(4), 425–442. https://www.tandfonline.com/doi/abs/10.1080/10641734.2020.1830893

Choudhary, K. (2025). Brain rot in the digital age: Investigating the effects of excessive screen time on cognitive function in young adults. International Journal of Interdisciplinary Approaches in Psychology, 3(5), 1556–1567. https://www.psychopediajournals.com/index.php/ijiap/article/view/977

Ergün, N., Özkan, Z., & Griffiths, M. D. (2025). Social media addiction and poor mental health: Examining the mediating roles of internet addiction and phubbing. Psychological Reports, 128(2), 723–743. https://doi.org/10.1177/0033294123116660

Galal, A. (2025). The digital natives between brain rot and the lost sense of we-ness as portrayed in Nikesh Shukla’s Meatspace in light of Pierre Bourdieu's habitus and Mark Fisher's depressive hedonia. Maǧallaẗ Kulliyyaẗ Al-Adāb, 17(1), 1085–1120. https://jfafu.journals.ekb.eg/article_432474_83895bd3c1dd55ab0382f3add85081a8.pdf

Gan, Y., He, Z., Liu, M., Ran, J., Liu, P., Liu, Y., Deng, L., et al. (2025). A chain mediation model of physical exercise and BrainRot behavior among adolescents. Scientific Reports, 15(1), 1–12. https://www.nature.com/articles/s41598-025-02132-6

Gebremariam, H., Dea, P., & Gonta, M. (2024). Digital socialization: Insights into interpersonal communication motives for socialization in social networks among undergraduate students. Heliyon, 10(20). https://www.cell.com/heliyon/fulltext/S2405-8440(24)15538-7

Golding, J., Rallison, A., Zhang, K., Awan, A., Romero, F., Lacbain, J., & Zhang, W. (2025). The relationship between TikTok usage, social media addiction, and executive function. SSRN. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5165676

Harsanto, E., Yunike, Y., & Kusumawaty, I. (2025). Brain rot and focus disorders survey: Impact of consumption of TikTok and Instagram Reels content on teenagers. International Journal Scientific and Professional, 4(3), 593–600. http://rumahprof.com/index.php/CHIPROF/article/view/103

Hisler, G., Twenge, J. M., & Krizan, Z. (2020). Associations between screen time and short sleep duration among adolescents varies by media type: Evidence from a cohort study. Sleep Medicine, 66, 92–102. https://pubmed.ncbi.nlm.nih.gov/31838456/

Kaye, B., & Johnson, T. (2024). I can’t stop myself! Doomscrolling, conspiracy theories, and trust in social media. Atlantic Journal of Communication, 32(3), 471–483. https://www.tandfonline.com/doi/abs/10.1080/15456870.2024.2316844

Khalaf, A. M., Alubied, A. A., Khalaf, A. M., & Rifaey, A. A. (2023). The impact of social media on the mental health of adolescents and young adults: A systematic review. Cureus, 15(8), e42990. https://pubmed.ncbi.nlm.nih.gov/37671234/

McCashin, D., & Murphy, C. M. (2023). Using TikTok for public and youth mental health: A systematic review and content analysis. Clinical Child Psychology and Psychiatry, 28(1), 279–306. https://pubmed.ncbi.nlm.nih.gov/35689365/

Nakirikanti, T. (2025). Social media as a behavioral dopamine agonist: Implications for addiction and neurological health. SSRN. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5284412

Nakshine, V. S., Thute, P., Khatib, M. N., & Sarkar, B. (2022). Increased screen time as a cause of declining physical, psychological health, and sleep patterns: A literary review. Cureus, 14(10), e30051. https://pubmed.ncbi.nlm.nih.gov/36381869/

Nesi, J. (2020). The impact of social media on youth mental health: Challenges and opportunities. North Carolina Medical Journal, 81(2), 116–121. https://pubmed.ncbi.nlm.nih.gov/32132255/

O’Reilly, M. (2020). Social media and adolescent mental health: The good, the bad and the ugly. Journal of Mental Health, 29(2), 200–206. https://pubmed.ncbi.nlm.nih.gov/31989847/

Owens, E. (2025). ‘It speaks to me in brain rot’: Theorising ‘brain rot’ as a genre of participation among teenagers. New Media & Society. https://journals.sagepub.com/doi/abs/10.1177/14614448251351527

Oxford University Press. (2024). Brain rot named Oxford word of the year 2024. https://corp.oup.com/news/brain-rot-named-oxford-word-of-the-year-2024/

Özpençe, A. (2024). Brain rot: Overconsumption of online content (an essay on the publicness of social media). Journal of Business Innovation and Governance, 7(2), 48–60. https://dergipark.org.tr/en/pub/jobig/issue/89604/1605072

Prasunpriya, N. (2025). ‘Brain rot’: Unintended consequence of digital lifestyle? Indian Journal of Physiology and Allied Sciences, 77(1), 1–2. https://www.ijpas.org/index.php/ijpas/article/view/512

Reid, L., Button, D., & Brommeyer, M. (2023). Challenging the myth of the digital native: A narrative review. Nursing Reports, 13(2), 573–600. https://pubmed.ncbi.nlm.nih.gov/37092480/

Satici, S. A., Gocet Tekin, E., Deniz, M. E., & Satici, B. (2023). Doomscrolling scale: Its association with personality traits, psychological distress, social media use, and wellbeing. Applied Research in Quality of Life, 18(2), 833–847. https://doi.org/10.1007/s11482-022-10110-7

Shalash, R. J., Arumugam, A., Qadah, R. M., & Al-Sharman, A. (2024). Night screen time is associated with cognitive function in healthy young adults: A cross-sectional study. Journal of Multidisciplinary Healthcare, 17, 2093–2104. https://pubmed.ncbi.nlm.nih.gov/38736535/

Sunil, S., Sharma, M. K., Amudhan, S., Anand, N., & John, N. (2022). Social media fatigue: Causes and concerns. International Journal of Social Psychiatry, 68(3), 686–692. https://pubmed.ncbi.nlm.nih.gov/35114833/

Weinstein, A. M. (2023). Problematic social networking site use—Effects on mental health and the brain. Frontiers in Psychiatry, 13, 1106004. https://pubmed.ncbi.nlm.nih.gov/36741578/

Westbrook, A., Ghosh, A., van den Bosch, R., Määttä, J. I., Hofmans, L., & Cools, R. (2021). Striatal dopamine synthesis capacity reflects smartphone social activity. iScience, 24(5), 102497. https://pmc.ncbi.nlm.nih.gov/articles/PMC8170001/

Yazgan, A. (2025). The problem of the century: Brain rot. OPUS Journal of Society Research, 22(2), 211–221. https://dergipark.org.tr/en/pub/opusjsr/issue/90879/1651477

Yilmaz, E., & Aktürk, A. (2025). Brain rot: A scale development study. Research on Education and Psychology, 9(1), 5–28. https://dergipark.org.tr/en/pub/rep/issue/92163/1666895

Yousef, A., Alshamy, A., Tlili, A., & Metwally, A. (2025). Demystifying the new dilemma of brain rot in the digital era: A review. Brain Sciences, 15(3), 283. https://www.mdpi.com/2076-3425/15/3/283

Zheng, H., & Ling, R. (2021). Drivers of social media fatigue: A systematic review. Telematics and Informatics, 64, 101696. https://www.sciencedirect.com/science/article/pii/S0736585321001350

Descargas

Publicado

2026-03-21

Cómo citar

Roldán Morales, J. M., Cobos Alvarracin, M. Y., Ortiz Davalos, N. G., Rodríguez Quezada, F. C., & Durazno Montesdeoca, G. C. (2026). Epidemia del brainrot: impacto del consumo masivo de contenido digital breve en la salud cognitiva y mental: Brainrot epidemic: impact of mass consumption of brief digital content on cognitive and mental health. LATAM Revista Latinoamericana De Ciencias Sociales Y Humanidades, 7(2), 466 – 480. https://doi.org/10.56712/latam.v7i2.5559

Número

Sección

Ciencias de la Salud