Análisis de la demanda del cacao ecuatoriano en un escenario postpandemia
Analysis of the demand for ecuadorian cocoa in a post-pandemic scenario
DOI:
https://doi.org/10.56712/latam.v7i2.5900Palabras clave:
cacao, demanda, enfoque cualitativo, postpandemiaResumen
El comercio del cacao experimentó un proceso de desestabilización apreciable debido a la crisis sanitaria global, lo cual incidió negativamente en los indicadores de empleo y las cadenas logísticas. En este lapso de recuperación, se observa una transformación en los patrones de exigencia y de consumo, donde los compradores evolucionan a perfiles más reflexivos y racionales. La presente investigación tiene como objetivo principal analizar el impacto de la emergencia sanitaria dentro del sector cacaotero y evaluar las secuelas de la pandemia y cómo afectaron a la demanda del producto, tomando como objeto de estudio el caso de la empresa Chocoben. Se empleó un enfoque cualitativo bajo un diseño de estudio de caso. La técnica de recolección de información se estructuró a partir de entrevistas individuales aplicadas a los siete participantes de la organización, procesadas mediante un análisis de codificación, categorización y confidencialidad de datos. El descubrimiento de este análisis revela que la demanda se establece en la excelencia sensorial, permitiendo identificar la relevancia de la calidad, el aroma y la mejora en los procesos de fermentación y secado. Se reconoce que desde el periodo 2022 se ha registrado una línea de recuperación progresiva, la cual se encuentra dependiente de factores operativos como la escasez de mano de obra y dificultades en el transporte
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Derechos de autor 2026 Jorge Izaguirre Olmedo, Alina Cedeño Espinosa, Jordy Masapanta Analuisa
Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.
