Gestión empresarial y su impacto en el compromiso sostenible en empresas mexicanas
Business Management and Its Impact on Sustainable Commitment in Mexican Companies
DOI:
https://doi.org/10.56712/latam.v6i6.5156Palabras clave:
dirección, gestión, gobernanza, liderazgo, innovación, sostenibilidadResumen
El estudio analiza la influencia de diversas dimensiones de la gestión empresarial —gestión directiva, de ventas, financiera, de innovación, de mercadotecnia y de producción— sobre el compromiso con la sostenibilidad corporativa en las micro y pequeñas empresas mexicanas (mypes). A partir de un enfoque cuantitativo y un diseño no experimental transversal, se aplicaron 51,806 cuestionarios autoadministrados a directivos de las mypes pertenecientes a los sectores comercio, servicios y manufactura en México. Los resultados del análisis de regresión lineal múltiple mostraron que todas las dimensiones de gestión ejercen un impacto positivo y significativo sobre el compromiso con la sostenibilidad, siendo la gestión directiva y la gestión de innovación las variables de mayor influencia. El modelo explicó 35.5% de la varianza del constructo de sostenibilidad, con un tamaño del efecto grande (f²=0.5503), lo que evidencia una contribución sustantiva de la gestión empresarial al desempeño sostenible. Se concluye que las micro y pequeñas que integran prácticas de liderazgo responsable, innovación y eficiencia operativa fortalecen su compromiso con la sostenibilidad económica, social, ambiental y de gobernanza, contribuyendo al cumplimiento de los Objetivos de Desarrollo Sostenible y al fortalecimiento competitivo del sector empresarial mexicano
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Derechos de autor 2025 Luis Enrique Ibarra Morales, Laura Elena Woolfolk Gallego, Elimey Zúñiga Mazón, Bethania Irelia Meza López, Antonia Valenzuela Sandoval
Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.
